17 major web design trends to follow in 2021
It is advisable to review the design of your website at least every three or four years in order to follow the evolution of technologies and stick to the latest trends in web design. Here are some to adopt in 2021.
It is observed that illustrations have been all the rage in web design for several years. This trend is confirmed in the 2021 web design.
Illustrations allow web designers to give free rein to their imagination and bring poetry to their creations. Flexible, offering countless stylistic possibilities, these images make it possible to create a link with the Internet user.
They can thus be used as a central element of a website, or as simple decorative background elements.
3D and depth effects
The web design trends of this year 2021 tend towards ever more 3D. 3D software programs are multiplying and becoming more and more efficient and accessible to a greater number of designers.
This phenomenon affects not only images, but also typography. The depth effects created by 3D provide an immersive and extremely attractive experience to visitors.
Gradient and shading effects help decrease bounce rates as 3D animation causes sites to become more and more hypnotic.
Handmade influences web design
In the web design, the handmade is reflected in handwritten fonts, scribbled images, underlines, marker accents, personal photos… all of this gives a DIY feel, simple and welcoming, while remaining elegant. It makes the website less formal, more natural, free and user-friendly. It allows you to personalize a website by ridding it of its coldness.
Handmade design is one of the major web design trends for this year 2021 and is proving to be very effective.
UX and UI design, the improvement of interfaces and user experience, are more than just web design trends but an undefined and essential evolution of web design.
Thus, if micro-interactions aimed at simplifying user actions have hitherto remained fairly imperceptible, they are destined to come alive in 2021.
Buttons, calls to action, instructions, sliders, products, pop-up illustrations, photos, and more will therefore now become interactive in order to combine the useful with the fun.
Typography and texts are particularly affected by stylistic developments in web design. When content is king, it seems obvious that the words are put forward so that they are better seen.
Full page design, minimized borders, animated text, bolding ... In 2021, we are trying to draw the visitor's attention to the text by all possible means.
Minimalism, always more trendy
If the trend of minimalism is not new, it is however taken to the extreme in 2021. Web design is always focusing on simplicity to get to the point.
In short, it reminds us that the absence of frivolity and unnecessary gimmicks are terribly effective on the web.
However, if it is sober, minimalism can be very graphic and therefore stylistically satisfying.
Back to the 90s
Here is a trend playing on the cord of nostalgia. The symbols of the 90s are featured in today's web design. The style of structures and the very basic codes of the time are interwoven with current technology.
The 90s are the era of the rise of Windows and the popularization of computers and bring a retro edge to the creativity of web designers.
Discrepancy becomes trend
In 2021, we dare the discordance in web design! And that goes through the use of mixed typography, random spacing, strange colors, mismatch, randomness, flaws, blur, noise, distortion effects ... in short, whatever you were trying to do. avoid so far.
The introduction of this style effect is directly linked to our troubled and uncertain news, so it is likely that this trend will continue for a few years.
Strong color mixes
Web design is getting a bit more experimental in the use of colors. We also dare to go beyond the chromatic trends as such in 2021.
This year saw the advent of experimentation with strong color mixtures, surprising combinations that aim to create radical effects that are very different from what we are used to seeing.
This trend very clearly echoes that of the discrepancy discussed above.
Chatbox and interactions
Already present on websites for some time, chatboxes continue to interact with Internet users and artificial intelligence and deep learning allow them to deliver more and more useful messages.
Internet users love these little boxes that are available 24 hours a day, 7 days a week to respond to them. In addition, chatboxes make the site more adaptable for people with disabilities, which makes them even more useful.
Video content has really invaded our screens and it is increasingly placed in the background of websites.
Today video is no longer only used to entertain the user and / or to diversify the content of a web page but its objective is to visually provide relevant information to Internet users who no longer take the time to read the texts of a site, and capture their attention.
This trend also goes hand in hand with the desire to immerse users in an immersive content experience.
AMPs evolve with AMPs Stories
Today, for a site to rank well, it must be responsive. But this is not enough. On mobile, it must also have a very fast loading time.
The Accelerated Mobile Pages (AMP) were created precisely with the aim of providing mobile users with content very quickly thanks to a coding which allows sites to load faster on smartphones.
The use of AMPs pages is beneficial for Google positioning on Mobile.
Now, like social networks, Google allows you to add images, videos and animations to your AMPs to immerse mobile users in the heart of a compelling storytelling.
The menus change shape to think mobile
Sites go even further than responsive design. They are now designed primarily for use on a mobile screen. This has an impact on menus which, though they were traditionally at the top of computer screens, move downwards. They thus respond to the usual use of smartphones: you put your finger at the bottom to navigate!
One of the trends that is shaking up the classic hamburger menu is the horizontal scrolling for menus, especially on mobile. Imported from mobile applications, this concept is gradually arriving on the web.
Emphasis on textures
By seeking to tend more towards reality, web design is placing more and more emphasis on textures.
The visuals will thus be anchored in reality. The grain of the wood, the folds of the fabric are now visible, almost palpable, whether for the page backgrounds, for the banners, or for the photos of the products.
Flat design, with a simple iconography and uniform colors, lacks a bit of perspective, this is what Material Design, initiated by Google, brings with it with perspective, shadows, geometric shapes and even movement. It is therefore more alive.
A clean web design
Overloaded sites are definitely forgotten: in the 2020s, web design is purified. More white (or monochrome) spaces allow you to highlight your messages and products, line art and split content are gaining strength.
First coming from video games, many e-commerce brands have taken advantage of this new technology to offer their users a unique experience.
Today, augmented reality can easily be implemented because its use is possible on any device that has a camera. You can therefore offer Internet users to test your products live to help them project themselves.
Here is an overview of the main trends in web design in 2021 and for the years to come. Do not hesitate to follow us to find all the news in graphics and design.