Web design is constantly evolving, so it can sometimes be difficult to stay up to date. A site can then quickly seem dated because its design is not in line with current trends. Find out what marked the year 2020 in terms of web design and what are the next major trends that will profoundly change the web.
The advent of bright colours
When it comes to web design, opting for sobriety is never a mistake. However, if you want to stand out and illuminate your website with lively, even flashy colours, you are totally in tune with one of the major trends of 2021. Warm colours capture the attention of users and give personality to a website. The flashy or even neon colours also bring a unique touch and a little eccentricity that will allow you to establish your brand image and stand out on the internet.
More animation and interactivity
Animation has been used for several years to catch the eye of the Internet user and captivate an audience. If trend is still relevant, animation is evolving. This is because traditional videos have problems with slowness and performance. Their place therefore tends to be reduced to make room for micro-animations. The micro-animations are triggered when you hover over an element or click. 2021 was also the year of stylized transitions between two pages or even moving typographies that bring dynamism to the design.
Be careful though, animations must be used with care. It is essential to think about navigation on mobile. Indeed, a desktop computer screen often offers many more possibilities than a small smartphone: be careful not to degrade the user experience on mobile which is essential today.
The importance of personalization
The importance of visuals on a website is well established. But today, traditional photographs, especially those from image banks, in reality bring little added value to a website. So the designers thought about proposing alternatives.
Fashion is in illustrations because they are ideal for conveying a message, conveying an emotion but also to illustrate a product or a service. Plus, opt for personalized illustrations created specifically for the website. Custom illustrations very effectively reflect the identity of a brand, product or event.
One of the major challenges of modern web design is the user experience. The message should be instantly clear to the user, who doesn't have to search for the information they need for a long time. This is why websites are increasingly favoring large elements, from typography and images, to icons and menus. We are talking about XXL design. These large elements are eye-catching and convey a message very quickly. This trend, however, involves prioritizing information and reducing the amount of items displayed. Visitors should not be inundated with information if you want their browsing on your website to be pleasant.
Fonts, in particular, are evolving to become larger. Words in bold are also used, to become totally unmistakable. This technique creates powerful headlines and keywords, which sometimes have even more impact than an image.
Traditionally, websites follow a “standardized” structure, where every element is ordered with precision and symmetry. However, web design is evolving to break the codes and allow brands to stand out from the crowd with their website. However, it is essential to never neglect simplicity and readability.
2021 will have been marked by unstructured layouts, which do not seem to follow a predefined grid. We have seen more fun, more personal and above all less predictable designs appear.
Another trend is the split screen. It allows several ideas to be transmitted at the same time while maintaining a certain order in the layout. For the unstructured and dynamic side, the different columns can be designed to behave differently, for example by adjusting the scrolling speed.
However, for web pages that contain a large amount of information (like blog posts) it is best to continue to prioritize clarity and readability, at the risk of providing a bad experience for their readers.
The advent of SVG, Scalable Vector Graphics
Mobile browsing is now widely used. The accessibility of sites on this medium has even become an important SEO factor (Google has introduced Mobile First in its criteria). However, traditional image formats (GIF, PNG, JPG) have often been perceived as unsuitable for mobile, in particular causing longer loading times.
How do you create a high-performance mobile site without neglecting visual content, which remains essential for Internet users?
Thanks to SVG. This vector image format has the particularity of adapting to the size of any screen without ever reducing the original quality of the visual. This means that all visitors, no matter what device they use, enjoy high-resolution images without affecting website speed.
AI and machine learning increasingly present
Standardization leaves more and more room for customization according to the user, the context and the conditions of use. Thanks to machine learning, developers and web designers will better understand the needs of visitors in order to better anticipate them and offer them a tailor-made experience.
AI is already widely used today, for example in advertising in order to offer targeted and relevant campaigns to each Internet user. But, in the near future, this targeting could well concern the web pages themselves: the sites will then be able to offer the user what he needs, according to his history and all the information at his disposal.
These few trends should have a significant and lasting impact on the world of web design so do not hesitate to take inspiration from them to develop your own creations.